In a nutshell, logos are more complex and extensive, and wordmark logos are just part of the many different types of logos. Logo Vs Wordmark: What Makes Them Different?
The wordmark logo must look professional and straightforward in order to be effective, and it should be distinctive and stand out from other types of logos, but not in a way that makes it hard to read.
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It is often the first thing people see when they think of a company name and can be used in many different marketing materials, such as websites, brochures, and stationery.Ī good font, imagination, and perhaps a little assistance from graphic design software like Adobe Photoshop or Illustrator are all required to create a wordmark. What is a logo?Ī logo is a graphic design that represents a business or organization. So whether you’re just starting or ready to rebrand, read on for all the info you need, and decide which is the best option for your business. In this comprehensive guide, we’ll break down everything you need to know about logo vs wordmark. But what’s the difference between them? And which is right for your business? These may be the right set of questions that go through your mind. If you’re a startup or a striving small business, naturally, you might feel overwhelmed when creating the perfect logo - Which color do I choose? Am I picking the right typography? Is it gonna be aesthetically pleasing? Should I pick a logo or wordmark?
Both have unique benefits, and deciding which is suitable for your company can be challenging. When branding your business, one of the most important decisions you’ll make is whether to use a logo or a wordmark.
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